Quick Answer

Negotiate after you have the offer in writing, not before. Thank them, ask for 24–48 hours to review, then respond with a clear number or range backed by research. Be specific, tie your ask to value and market data, and be prepared to discuss non-salary terms (bonus, PTO, flexibility) if base pay cannot move. Professional negotiation rarely costs you the offer — poor communication might.

Why Negotiating Salary Matters (And Why Most People Skip It)

Many candidates accept the first number they hear because they are afraid to push back. But employers often leave room for negotiation, and the first offer is rarely the final one. The difference between accepting and negotiating can be thousands of pounds or dollars per year — and that compounds over time. This guide gives you a clear process and scripts so you can negotiate with confidence after you get the offer. If you are still in the interview stage, see our guide on how to prepare for a remote job interview so you are ready when the offer comes.

When to Negotiate — Timing Rules

  • After the offer, not before — Do not try to negotiate before you have a formal, written offer. Once you have it, you have leverage.
  • Before you accept — Once you say yes, your window closes. Ask for 24–48 hours to review the offer if you need time to prepare your ask.
  • In writing when possible — A brief email is often better than a live call for the initial counter. It gives you control over wording and them time to consider. For complex roles, a call followed by a short email summary works well.

What to Research Before You Negotiate

  • Market rate for the role — Use salary surveys, Glassdoor, Levels.fyi (for tech), and job ads with salary bands. Know the range for your level and location (or remote).
  • Your value — Your experience, skills, and what you will deliver. Be ready to link your ask to the role and the market.
  • Your walk-away number — The minimum you would accept. You do not have to share it; it is for your own decision-making.

Scripts You Can Use

When you receive the offer (buy time): "Thank you so much for the offer — I'm really excited about the role and the team. I'd like to take a day or two to review the details. Can I get back to you by [specific date]?"

When you counter by email: "Thank you again for the offer. After reviewing the package and considering the scope of the role and my experience, I was hoping for a base salary in the range of [X–Y]. I've looked at market data for similar roles and believe this is in line. Is there flexibility on the base, or could we discuss other parts of the package such as [signing bonus / PTO / review timeline]?"

When they say there is no room on salary: "I understand. Would there be any flexibility on other elements — for example a one-time signing bonus, additional vacation days, or an earlier performance review with the possibility of an increase? I'm still very interested in joining."

When they come back with a compromise: "Thank you for working on this. I appreciate the [specific thing they offered]. I'm happy to accept on that basis. I'll sign and return the paperwork by [date]."

What NOT to Do

  • Do not negotiate without a number — "I was hoping for more" is vague. Give a range or figure and, if you can, briefly why.
  • Do not threaten or give ultimatums — "I need X or I walk" can backfire. Ask, do not demand.
  • Do not apologise for asking — Negotiation is normal. Be polite and confident.
  • Do not forget non-salary terms — Signing bonus, extra PTO, remote days, learning budget, or an earlier pay review can add real value when base is fixed.

If They Say No to Everything

You can still accept the offer if the role is right, or decline politely. "I appreciate you taking the time to discuss. The role is still very appealing, but I need to think it over given the numbers. I'll let you know by [date]." That keeps the door open and leaves a good impression.

Salary Negotiation Checklist

  • Offer in writing before you negotiate.
  • 24–48 hours to review and prepare your ask.
  • Research done — market rate and your walk-away number.
  • Clear ask — specific number or range, not "more."
  • Email or call — state your number, cite value/market, ask for flexibility.
  • Plan B — know what non-salary items you would accept if base cannot move.
  • Graceful yes or no — accept with thanks or decline without burning bridges.

Sources: Payscale and Glassdoor salary data; Harvard Business Review (negotiation research); LinkedIn Talent Solutions (offer and negotiation trends).